Paris Saint-Germain

What drives us to dream bigger

🖥 Head of Digital Business & CRM – 2021

📍 Paris

👥 12-15 persons in team

🔗psg.fr

🎟billetterie.psg.fr 

  • Online ticketing B2C & B2B platforms strategy to optimize sales & improve services 
  • Online sales B2C strategy, acquisition and promotion (paid & organic)
  • CRM & Marketing automation strategy through customer data’s thinking
  • Customer care & service out-stadium strategy thanks to digital data
  • Ticketing semantics & editorial strategy to improve sales & communities
  • Membership programs & international fan strategy (MyParis & FanClubs)
  • In charge of digital business relationships
  • In charge of sales ticketing & customer care digitalization tools
  • Digital / IT Partners : DT Consulting, Newquest, Akamai, Adyen, Extent, Adobe C, Skidata, Yuri & Neil, Woptimo, Youlovewords, Weplay, Criteo, RemailMe, Usabilla, SaleCycle, Carts Guru, LaFourmi, Wetix.
  • Main events : Ligue 1 & Champions League
  • Main sports : Soccer & Handball

New Systems

Ticketing B2C & B2B

New platforms

Customer Care

New Tools

Ticketplace

New Revenue