Live stronger through unlimited passion
Head of Digital Factory – 2015 2021
Marseille
up to 10 persons in team
- Led and developed a 10‑person digital team, focusing on capability uplift, performance and career progression
- Owned and operated the club’s end‑to‑end digital platform landscape
- Accountable for commercial digital domains, including Ticketing, Hospitality, Fan Experience, Merchandising and Sponsorship
- Led the team serving sporting, administrative and media functions through fit‑for‑purpose digital solutions
- Led digital acquisition and engagement channels (social, SEO, paid media, search) and CRM
- Oversaw customer service and fan care operations, aligning service delivery with digital platforms
- Established and managed a network of tier‑1 business and technology partners in mission‑critical event environments
- Championed organisation‑wide HR transformation initiatives, embedding new ways of working in a respectful and inclusive manner
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Key Accomplishments:
- Delivered 12.5% growth in ticketing and hospitality revenues, reaching €50M turnover
- Led season ticket operations across Ticketing, Hospitality and supporter groups (Ultras)